In contrast to other classical sociologists who argue that imitation is a positive behavior, Veblen degrades the act of imitation since the imitation remains merely an imitation, that is a second-order, second-rate reproduction. Nothing can compensate for the lack of ‘real’ products such as ‘real’ pearls or ‘real’ silk; in other words, the materials employed …

The entry of fashion into modern sociological and economic thought has occurred through the idea of a “natural” need for imitation in humans. This idea originated in the work of Bernard Mandeville, a Dutch philosopher of French origin who lived in England. In the Fable of the Bees, written in 1714, he tells the story …

Was fashion born during the European Renaissance? In the early twenty-first century, fashion is so pervasive that it seems inherent to social and economic life, almost a “natural” thing that no one can escape. However, fashion as we know it – with its powerful industrial infrastructure, its widespread appeal as a career, and its media …

To most people, fashion can daze and confuse. On the one hand, fashion professionals often feel overwhelmed by the pace of change in the industry, as well as by the pressure exerted on them to squeeze a living out of an inherently creative process that is undoubtedly a form of artistic expression. In a rare …

‘Sustainable fashion’ is one of the most widely used terms in the fashion industry today. It is not only about the trend of socially responsible brands with ecofriendly products or coming up with some regulatory policies but also for catering to upcoming demands of conscious consumers to adopt sustainable fashion. Consumers have evolved over the …

The fast fashion companies seem able to do everything in less time compared to traditional companies, the point where we can ask ourselves how the latter can withstand the cyclone are going against them. Enrico Ciettá – La rivoluzione del fast fashion. The history of fast fashion back in the mid-1980s when the American mass …

Some of the best people of our time speak now only in this dark language. Their grave voices have to compete with the jingles of happy consumption, the only widespread form of contemporary optimism. Raymond Williams, ‘Walking backwards into the future’, New Socialist, May 1985, p. 21. whether the acute new awareness of self—its demands, …

Consume and consumerism are vital elements of today’s fashion industry. Without the consumer society, the fashion world does not exist. This is why in most of my collections I insist on the consumption model. and if one examines this model, one finds out that how fashion is consumed. As Baudrillard believed, “There is all around …

It was about 2016 that in IR TV I was introduced as a criminal. From that day I became pessimistic about my profession because, in any way, fashion could be considered a crime. Anyhow, I stepped back for a while but understood that I could do nothing and had to do something. I thought for …

It was 2018 that The Tehran Times described my work in an expanded field. But I see my works in the performance field. Because my works are more involved in the structures that made and defined the woman. In fact, in other words, I can repeat Judith Butler’s question: “is there a way to link …